B4 Sales & Marketing Day
It’s Sales & Marketing Day at B4. So we’re highlighting some recent and not so recent articles and press releases posted by B4 members over the past year or so.
From branding to Google Ads, customer experience to pricing, check out this selection of sales & marketing expertise from the B4 community:
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Torpedo are a full-service B2B marketing agency and B4’s latest Platinum Members.
Can Your Business Learn from the Super Bowl?
Last night’s Super Bowl, won by the Kansas City Chiefs, was one of the most-watched television events of the year in the United States, with over 100 million viewers tuning in to watch the game. Many companies see the Super Bowl as an opportunity to reach a large audience and gain market share with half-time adverts costing an eye-watering $7 million! Here are some common strategies that companies use to leverage the Super Bowl to gain market share:
Let’s talk turkey!
Hot off the press – some topical food for thought with a distinctly seasonal flavour and certainly something for businesses to chew over and digest to ensure that they keep abreast of the latest thinking in branding and have a tried and tested recipe for success that isn’t bland for the new year ahead.
By PHIL STRACHAN – The Think Brand not bland Guy
From this author
Sustainability in business: from ambition to action
At October’s B4 Sustainability Ecosystem members were unanimous that attaining net zero carbon emissions by 2050 was an important target in our drive to reduce our carbon footprint, address climate change and implement a sustainable business approach. However, while the environmental and social aspirations to ‘be better’ and ‘do good’ were clear, many did not know what the carbon footprint of their business was or felt unsure what the steps should be to convert strategy into direct actions. As session lead Toby Newman from environment consultants, Enistic, explained: “If it can’t be measured, it can’t be improved.”
Action Packed 2nd B4 Platinum Quarterly at Blenheim Palace
The second B4 Platinum Quarterly held in the beautifully renovated Orangery at Blenheim Palace saw 80 business leaders from across Oxfordshire enjoying the superb hospitality of Blenheim Palace, the opportunity to make and build fantastic connections and hear from four great speakers.
PREMIER FOOTBALL STARS SUPPORT OXBRIDGE FOUNDATION
Football stars Andriy Shevchenko and Oleksandr Zinchenko have backed the launch of a charity (Oxbridge Foundation) which will fund scholarships for Ukrainian students affected by the war.