Interview with John F Kennedy, Brand Expert (amongst other things!)
In this edition of the B4 Podcast, B4’s Richard Rosser chats with the man behind the B4 name, John F Kennedy.
Branding
Oxford Bus Company ‘Brand the Bus’ finalists announced
The public vote for the latest Oxford Bus Company’s ‘Brand the Bus’ competition has now closed and ten good causes have been nominated for the grand finale.
Family owned business focuses on environmentally friendly solutions in new rebrand
After 40 years of supplying a variety of custom packaging options ‘The Bag N Box Man’ is rebranding.
Deadline to enter Oxford Bus Company ‘Brand The Bus’ competition extended
Oxford Bus Company has extended its deadline for good causes to enter its Brand the Bus competition.
Adept Graphics Goes Carbon Neutral
In the fleet branding business, opportunities to innovate and, in parallel, reduce carbon footprint are not always easy to come by. There is a balance to be kept: providing solutions with the highest-quality, sturdy, and long-life materials on the one side. On the other: keeping chemicals, waste, and carbon-heavy activities and products to a minimum. […]
Energise Your Enterprise | The Innovation Toolkit
In this episode of The Innovation Toolkit, a series exploring tools to help businesses face the challenges of a post-COVID world, Stephen Spencer is joined by Bala McAlinn as they discuss the seventh and final part of the POSITIVE Compass tool: E for Energy.
“An introduction to PR and how to use it to support...
Richard Rosser, CEO of B4 talks to Verity Blake, Managing Director at HeadOn PR about the role of Public Relations.
How building brand engagement helps your business grow
We asked Brand Marketing specialist Kate Stinchcombe-Gillies for her top tips on building brand engagement
ARRAN Sense of Scotland Launches New Advertising Campaign Aimed at Reconnecting...
Luxury Scottish home and body care brand, ARRAN Sense of Scotland (formerly Arran Aromatics) has launched a new advertising and brand campaign aimed at connecting with its key target audience of women aged 35-54. The brand’s biggest investment to date features TV and radio advertisements, the first ever to be filmed on the Isle of […]
Why is branding so important?
It wasn’t very long ago, that branding was thought of as nothing more than the aesthetics of your company. The visual identity. A company’s name, logo, colours, and fonts all attributed to the brand’s visual identity, but let’s be clear… branding doesn’t stop there!
B4 member, Urban Element, crystallizes its vision and launches a new...
Longtime B4 member and supporter Natasha Ellard launches a new website and sets out who they are in the digital marketing industry.