B4
Hot off the press – some topical food for thought with a distinctly seasonal flavour and certainly something for businesses to chew over and digest to ensure that they keep abreast of the latest thinking in branding and have a tried and tested recipe for success that isn’t bland for the new year ahead.
By PHIL STRACHAN – The Think Brand not bland Guy
In this edition of the B4 Podcast, B4’s Richard Rosser chats with the man behind the B4 name, John F Kennedy.
The public vote for the latest Oxford Bus Company’s ‘Brand the Bus’ competition has now closed and ten good causes have been nominated for the grand finale.
After 40 years of supplying a variety of custom packaging options ‘The Bag N Box Man’ is rebranding.
Oxford Bus Company has extended its deadline for good causes to enter its Brand the Bus competition.
In the fleet branding business, opportunities to innovate and, in parallel, reduce carbon footprint are not always easy to come by. There is a balance to be kept: providing solutions with the highest-quality, sturdy, and long-life materials on the one side. On the other: keeping chemicals, waste, and carbon-heavy activities and products to a minimum. […]
In this episode of The Innovation Toolkit, a series exploring tools to help businesses face the challenges of a post-COVID world, Stephen Spencer is joined by Bala McAlinn as they discuss the seventh and final part of the POSITIVE Compass tool: E for Energy.
Richard Rosser, CEO of B4 talks to Verity Blake, Managing Director at HeadOn PR about the role of Public Relations.
We asked Brand Marketing specialist Kate Stinchcombe-Gillies for her top tips on building brand engagement
Luxury Scottish home and body care brand, ARRAN Sense of Scotland (formerly Arran Aromatics) has launched a new advertising and brand campaign aimed at connecting with its key target audience of women aged 35-54. The brand’s biggest investment to date features TV and radio advertisements, the first ever to be filmed on the Isle of […]
It wasn’t very long ago, that branding was thought of as nothing more than the aesthetics of your company. The visual identity. A company’s name, logo, colours, and fonts all attributed to the brand’s visual identity, but let’s be clear… branding doesn’t stop there!
