The Importance of Blogging for SEO

The blog feature on a website can be one of the most overlooked and underestimated pages in terms of SEO. Utilising the blog section on a website and updating it with content offers the opportunity for a greater SEO impact, higher rankings for search terms on search engines, and more authority and visibility. Why is blogging so […]

6 Ways Your Website Is Driving Customers Away

When it comes to websites, a lot of people make the mistake of thinking that their design and functionality are good enough to last for years. Once you become complacent with your website and adopt the ‘if it’s not broken, why fix it’ mindset, you risk losing out on potential customers. If you are not always striving to improve your pages and optimise the user experience, you could be driving leads to competitors…

Optimising your social media platforms

We are living in a world that revolves around social media, it’s used in all aspects of life, but over recent years businesses have started to take this as an opportunity to increase exposure, gain a following and share what they do to a wider audience. Social media is now a huge part of business and if you aren’t on it you’re potentially missing out on thousands if not millions of people to connect with and countless opportunities.

The Importance of Images in Social Media

There are few things more important in Social Media than images. They are powerful, they grab attention and they are the core of the message. Images are much more than a picture, they are a virtual bookend to the message you want to share. The following five points highlight the importance of imagery: 1) Adding visual […]