
‘Meanwhile in Oxfordshire..’ Case Study: Ducky Zebra, the sustainable kidswear brand...
‘Often girls’ clothes are pink, cute and impractical. They promote kindness, but not always confidence. And boys’ clothes are often blue, aggressive and adventure seeking. They promote confidence, but not always kindness. I wanted to bring these two characteristics together and allow all children, no matter what their gender, to celebrate both kindness and confidence.’ – Sally Dear, Founder of Ducky Zebra