Sales & Marketing

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Can Your Business Learn from the Super Bowl? 
B4Mon 13th Feb 20234 min

Last night’s Super Bowl, won by the Kansas City Chiefs, was one of the most-watched television events of the year in the United States, with over 100 million viewers tuning in to watch the game. Many companies see the Super Bowl as an opportunity to reach a large audience and gain market share with half-time adverts costing an eye-watering $7 million! Here are some common strategies that companies use to leverage the Super Bowl to gain market share:

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Let’s talk turkey!
B4Mon 12th Dec 20225 min

Hot off the press – some topical food for thought with a distinctly seasonal flavour and certainly something for businesses to chew over and digest to ensure that they keep abreast of the latest thinking in branding and have a tried and tested recipe for success that isn’t bland for the new year ahead.

By PHIL STRACHAN – The Think Brand not bland Guy

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Koru Films

Koru Films (pronounced Kaw-Roo) is a Shropshire based video production service harnessing the power of visual storytelling to stir emotions, raise awareness, inspire action and erupt positive change.

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Hallam achieves B Corp™ status
HallamFri 16th Sep 20223 min

Nottingham-based digital marketing agency, Hallam, has achieved B Corp™ status. Joining only a handful of agencies nationwide, Hallam is the first digital marketing agency in Nottinghamshire to become a Certified B Corporation® and the second in the entirety of the East Midlands.  B Corp™ certification requires that a business meets high standards of social and […]

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Target tops fundraising total at charity golf day
TargetTue 26th Jul 20223 min

More than 20 teams took to the greens and fairways at Brickhampton Court Golf Complex on Thursday 30 June to help raise £9,000 for Hope for Tomorrow as part of Target’s biggest ever charity golf day. Now in its fifth year, another hugely successful event saw the Cheltenham-based communications agency support Hope for Tomorrow. The […]

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Ambush Marketing: Create a Buzz Without Getting Stung
Freeths SolicitorsWed 29th Jun 20224 min

Events draw huge publicity and ambush marketing is a way of associating your brand with an event without being the official sponsor, but the rules and regulations around ambush marketing have been tightened as organisers try to protect their sponsors’ investment. With the Birmingham 2022 Commonwealth Games approaching, Freeths experts Simon Barker and Emma Bacon steer you through the opportunities and legal constraints of ambush marketing.