Can Your Business Learn from the Super Bowl? 

Last night’s Super Bowl, won by the Kansas City Chiefs, was one of the most-watched television events of the year in the United States, with over 100 million viewers tuning in to watch the game. Many companies see the Super Bowl as an opportunity to reach a large audience and gain market share with half-time adverts costing an eye-watering $7 million! Here are some common strategies that companies use to leverage the Super Bowl to gain market share:

Let’s talk turkey!

Hot off the press – some topical food for thought with a distinctly seasonal flavour and certainly something for businesses to chew over and digest to ensure that they keep abreast of the latest thinking in branding and have a tried and tested recipe for success that isn’t bland for the new year ahead.

By PHIL STRACHAN – The Think Brand not bland Guy

Koru Films

Koru Films (pronounced Kaw-Roo) is a Shropshire based video production service harnessing the power of visual storytelling to stir emotions, raise awareness, inspire action and erupt positive change.

Hallam achieves B Corp™ status

Nottingham-based digital marketing agency, Hallam, has achieved B Corp™ status. Joining only a handful of agencies nationwide, Hallam is the first digital marketing agency in Nottinghamshire to become a Certified B Corporation® and the second in the entirety of the East Midlands.  B Corp™ certification requires that a business meets high standards of social and […]