B4
London, UK: Following the Chancellor’s spring budget, which stated that government borrowing costs have fallen, mortgage rates are down and inflation has peaked, leading food and drink end-to-end marketing specialists, Serendipity2 (S2), has today released the findings of a consumer survey, which reveal changing attitudes to financial security and spending habits. Overall, over half […]
Torpedo are a full-service B2B marketing agency and B4’s latest Platinum Members.
27th February 2023: HeadOn PR, headquartered in Eagle Tower, Cheltenham, has made two senior hires in the UK following a string of new client wins over a period of steady growth. The agency, which has a team in the UK and US, and specialises in public relations, social media and SEO, has doubled its workforce along with its client […]
London, UK: Leading food and drink data marketing specialists, Serendipity2 (S2), has been selected by Glebe Farm Foods to devise an effective go-to-market strategy for its award-winning PureOaty oat milk, to drive distribution, brand awareness and sales. Using Serendipity2’s unique trademarked RISE™ approach, the team will be assessing data insights to develop Pen Personas, […]
Last night’s Super Bowl, won by the Kansas City Chiefs, was one of the most-watched television events of the year in the United States, with over 100 million viewers tuning in to watch the game. Many companies see the Super Bowl as an opportunity to reach a large audience and gain market share with half-time adverts costing an eye-watering $7 million! Here are some common strategies that companies use to leverage the Super Bowl to gain market share:
Hot off the press – some topical food for thought with a distinctly seasonal flavour and certainly something for businesses to chew over and digest to ensure that they keep abreast of the latest thinking in branding and have a tried and tested recipe for success that isn’t bland for the new year ahead.
By PHIL STRACHAN – The Think Brand not bland Guy
A series of targeted marketing campaigns to promote Oxford and Oxfordshire have been commissioned with both Experience Oxfordshire and Cotswolds Tourism securing contracts to deliver the nine campaigns.
Why agencies back WordPress as a CMS
Nottingham-based digital marketing agency, Hallam, has achieved B Corp™ status. Joining only a handful of agencies nationwide, Hallam is the first digital marketing agency in Nottinghamshire to become a Certified B Corporation® and the second in the entirety of the East Midlands. B Corp™ certification requires that a business meets high standards of social and […]
More than 20 teams took to the greens and fairways at Brickhampton Court Golf Complex on Thursday 30 June to help raise £9,000 for Hope for Tomorrow as part of Target’s biggest ever charity golf day. Now in its fifth year, another hugely successful event saw the Cheltenham-based communications agency support Hope for Tomorrow. The […]
Events draw huge publicity and ambush marketing is a way of associating your brand with an event without being the official sponsor, but the rules and regulations around ambush marketing have been tightened as organisers try to protect their sponsors’ investment. With the Birmingham 2022 Commonwealth Games approaching, Freeths experts Simon Barker and Emma Bacon steer you through the opportunities and legal constraints of ambush marketing.
