Last night’s Super Bowl, won by the Kansas City Chiefs, was one of the most-watched television events of the year in the United States, with over 100 million viewers tuning in to watch the game. Many companies see the Super Bowl as an opportunity to reach a large audience and gain market share with half-time adverts costing an eye-watering $7 million! Here are some common strategies that companies use to leverage the Super Bowl to gain market share:
Hot off the press – some topical food for thought with a distinctly seasonal flavour and certainly something for businesses to chew over and digest to ensure that they keep abreast of the latest thinking in branding and have a tried and tested recipe for success that isn’t bland for the new year ahead.
A series of targeted marketing campaigns to promote Oxford and Oxfordshire have been commissioned with both Experience Oxfordshire and Cotswolds Tourism securing contracts to deliver the nine campaigns.
Nottingham-based digital marketing agency, Hallam, has achieved B Corp™ status. Joining only a handful of agencies nationwide, Hallam is the first digital marketing agency in Nottinghamshire to become a Certified B Corporation® and the second in the entirety of the East Midlands. B Corp™ certification requires that a business meets high standards of social and […]
More than 20 teams took to the greens and fairways at Brickhampton Court Golf Complex on Thursday 30 June to help raise £9,000 for Hope for Tomorrow as part of Target’s biggest ever charity golf day. Now in its fifth year, another hugely successful event saw the Cheltenham-based communications agency support Hope for Tomorrow. The […]
Events draw huge publicity and ambush marketing is a way of associating your brand with an event without being the official sponsor, but the rules and regulations around ambush marketing have been tightened as organisers try to protect their sponsors’ investment. With the Birmingham 2022 Commonwealth Games approaching, Freeths experts Simon Barker and Emma Bacon steer you through the opportunities and legal constraints of ambush marketing.