February 8th saw the 19th annual Safer Internet Day. Safer Internet Day is a day dedicated to advocating safety online and the responsible use of technology for young people. Since online safety affects all those who spend time online, which according to Statista, is 62 million monthly active users, XIST2 have shared their top tips for staying safe online.
Think about how much has changed in the past 5 years in the digital world… If you picked up an iPhone that hadn’t had a software update since 2017, I can guarantee you would be shocked at how outdated it felt. The same goes for websites!
Like all businesses, we’re working hard to reduce our environmental impact. The time for ‘business as usual’ is behind us, and at Versantus we want to help our customers reduce the carbon footprint of their digital assets. Of course there’s a moral obligation to look after our planet, but, if you rely heavily on digital channels to do business, there’s a financial benefit too.
When you type something into the Google search bar to try and find your website on the SERP (Search Engine Results Page), you’re not actually searching for your website. You’re searching for a page of your website that you want to appear.
When it comes to websites, a lot of people make the mistake of thinking that their design and functionality are good enough to last for years. Once you become complacent with your website and adopt the ‘if it’s not broken, why fix it’ mindset, you risk losing out on potential customers. If you are not always striving to improve your pages and optimise the user experience, you could be driving leads to competitors…
People often refer to the term “reach” when it comes to Facebook marketing, because a common KPI (key performance indicators) is wanting your posts to reach as many people as possible. When you are competing against so much content, it can seem impossible to increase your reach… but don’t give up!
The Wordfence-WPScan whitepaper is out, shedding light on the state of Wordpress security. But these threats aren’t just limited to Wordpress; virtually any website that uses a database, accepts user input (e.g. forms), or has a login page (for users or site administrators) is a legitimate target.
In another short video capturing a successful working relationship between B4 Members, Oxford Town Hall’s Marketing & Development, Cath Poucher, talks about the successful relationship with fellow XIST2 who assisted with their new website and other marketing collateral.
The rise in slow-loading websites, intrusive pop ups and unexpected page shifts has led Google to crack down on poor user experience (UX). With the inclusion of Core Web Vitals to Google’s ranking factors, knowing how your website scores and improvements you can make will help you stay afloat once the upcoming updates take effect.
Hashtags are simply a way of grouping content into specific topics, events, themes, or conversations. By grouping content together, it makes it easier for people to discover specific content. Simply put, using a hashtag makes your content searchable.
Civils and Lintels are one of the premier distributors of lintels, drainage and civils materials in the UK and have a dedicated national network of strategically placed branches, supported by their sister company PDM in Scotland. Civils and Lintels originally came across us when looking for a Digital Marketing and Web Development Agency that could […]