Sponsorship and Sales – How They Work Together

About Jason Ratcliffe

Jason Ratcliffe played professional cricket for Warwickshire between 1988 and 1994 and then for Surrey from 1995 until 2002.

During his career, Ratcliffe received winner’s medals for all the domestic competitions in County Cricket. He made over one-hundred appearances in both first-class and one-day matches.

Following the end of his playing career, he became an administrator and quickly progressed to Deputy Chief Executive of the Professional Cricketers’ Association in 2008, spending a decade as a Board member of PCA Management Ltd.

He led the organisation’s huge growth in membership and services between 2002 and 2016, driving multiple innovative work for the PCA. This including the establishment of a network of Personal Development and Welfare Managers to help provide players with practical support and advice to help smooth the transition to life after cricket, whilst introducing commercial partners and leading all PR and communications.

About James White

James is a sales mentor and trainer and takes companies who have a £100,000 plus turnover and build their SALES structures, skills, and knowledge to grow and scale to the next level. He gets results quickly and helps businesses to achieve their true potential.

B4 Member hosts and special guests discuss recent news, upcoming events, and sector-specific topics on The Business Brunch in a casual get-together, sharing ideas, opinions and thoughts.