Optimising your social media platforms
We are living in a world that revolves around social media, it’s used in all aspects of life, but over recent years businesses have started to take this as an opportunity to increase exposure, gain a following and share what they do to a wider audience. Social media is now a huge part of business and if you aren’t on it you’re potentially missing out on thousands if not millions of people to connect with and countless opportunities.
By Georgie M-T of B4
For the millennials and Gen Z’s, this is what they live and breathe, social media has always been in their life and they know it like the back of their hand, the tricky part is introducing ‘more mature’ generations to this now digital world…So, how should you be using your social media to help enhance your business?
B4 members have an opportunity to be heard, to share what they do, who they are and to connect with other like-minded people/businesses within a safe community. Here are 5 top tips that you can start implementing to help stay connected within B4:
- Promote your B4 news, articles and B4TV appearances on social media – make sure you tag B4 so your content features on our social media – we have over 30,000 followers on social media platforms so we can amplify your content far and wide
- Stay up to date with what other members are up to – connect with fellow B4 members and keep an eye out for potential collaborations. Like, share and comment on their posts where the posts are relevant and of interest…don’t just do it for the sake of it.
- Make the most out of House Meet Live – make new B4 connections and find out what they’re doing. If you like what they’re up to, connect on social media and grow your networks.
- Regularly use your social media platforms to inform your community about the latest updates within your business. Make the posts engaging, use an image and use hashtags to help your post get seen on wider social media searches.
- Keep doing it!!! Don’t take months off social media….little and often.
B4 member Emma Wyatt is an expert in the world of LinkedIn, she works with individuals to help them boost their LinkedIn profile in order to help create a better social presence and overall better business. Here are her top tips to boost your social media presence.
Creating a company page on LinkedIn
The great thing when you’re a business owner is you can use a company page to store key details about your services and include your logo, so that your logo pulls through to your personal profile. Company pages don’t always get as many views as your personal profile, but it’s important to have clear and up to date information on them.
Use the Cover Photo wisely, say what you do in pictures or key headline words; remember people may only glance at it. You can try using a call to action on the photo. Canva is a great tool for creating a LinkedIn banner. You could also use this same cover photo on your personal profile and across your employee profiles. It will provide consistent branding and will be instantly recognisable.
The top 3 to get right on your personal profile
Have a good headshot photo, zoom in on your face, your eyes. People want to connect with you. If you’re networking you need to be recognisable from your photo. Are you?
Double check, make sure your photo profile settings are set to All LinkedIn or Public. Too many times I see names, with grey circles for a profile photo. Personal profiles with visible photos get more views.
People like to see you, to get to know you. This is your first impression and you might only get to make it once. Make it count and have the person reading your profile reach for the connection button.
Use the cover photo space, if you don’t, LinkedIn will put a default green banner there for you. I use my banner to invite the reader in, to begin to get to know me.
You could:
- share a key service/product of your business
- include your contact details
- promote your latest offer
- promote your celebratory year
How do you want to start the business relationship?
Craft a clear headline, that means something to your audience. Write with your audience in mind, remember when you’re moving around LinkedIn the very left-hand side of your headline follows you around, your business card snippet. What does your snippet say?
Then check your other social media platforms. If someone found you or your business on twitter, Facebook or Instagram, are you the same person as you are on LinkedIn?
Emma Wyatt contact info on Linkedin: https://www.linkedin.com/in/emmawyatt/
Featuring
More in Community Building
A Growing Desire for Better Business
The Better Business Ecosystem is raising awareness and showcasing the wide variety of ways businesses can have a more positive impact on society, communities and the environment, by embedding great business practices across their companies.
Why joining a community of business leaders can enhance your reputation and credibility
I read a LinkedIn post recently that reassured business owners that if they’d managed to keep their businesses going during recession, Brexit, COVID and the cost-of-living crisis that they deserved a huge pat on the back and shouldn’t ‘beat themselves up’. Easier said than done when costs are rising and doing business seems to get harder rather than easier, but the sentiment was well-placed.
Why it’s important for Business Leaders to be exposed to new...
Nobody likes a ‘know it all’ and let’s face it, there’s no such thing. At the other end of the scale, many of us don’t create enough time to take on board new ideas, innovation and creativity in whatever format. How many times have you been recommended to read a book, get sent the link, go on Amazon, maybe even buy it but it just sits on your bookshelf? Come to think of it, as an aside, just think about that for a second….I wonder what the actual percentage of books purchased are actually read? Frightening thought!
From this author
Wootton Science Park unveils £35 million masterplan for new SME science...
Hartwell Plc, the automotive and property development company, has unveiled emerging designs to deliver new carbon efficient lab and workspace buildings for small and medium sized science and technology companies and amenities at Wootton Science Park to the south-west of Oxford.
B2B Networking in the UK? Welcome to B4
Connecting Multisector Business Owners, C-Suite, Decision Makers
Unveiling B4 HUB: A New Era of Benefits for B4 Members
In the dynamic landscape of business, connections are the cornerstone of growth and success. At B4, we’ve always believed in the power of collaboration and support within our community. Only last week we saw the power of four of our Platinum Members coming together as the fantastic team at Sobell House stepped up the launch of the incredible OxTrail 2024 at Oxford Brookes University with the support of Darcica Logistics and Aston & James.