How Entrepreneurs Sell: What they do that you don’t but probably should with Paul Essery of My Sales Guru

We’re delighted to welcome Paul Horseman, Oxfordshire’s only Professional EOS Implementer®, to the B4 Community. Paul is one of just 850 certified EOS Implementers® worldwide — an exclusive group helping business leaders build stronger, more focused, and more successful organisations.

The wonderful Ben Howells is ‘on a mission to re-wire how work gets done.’ Here Ben tells us more about Oppo, his consultancy which has recently joined B4. Good to have you on board Ben.

B4 Members gathered at B4 HQ for a thought-provoking session with culture specialist and B4 Platinum Member, Claire Croft, exploring what it really takes to build a workplace where people and business deliver meaningful impact. From the outset, Claire reframed “culture” away from perks and gimmicks—“bean bags and beer fridges” don’t make a culture—and toward the everyday decisions, behaviours, and systems that shape how work gets done.