February 8th saw the 19th annual Safer Internet Day. Safer Internet Day is a day dedicated to advocating safety online and the responsible use of technology for young people. Since online safety affects all those who spend time online, which according to Statista, is 62 million monthly active users, XIST2 have shared their top tips for staying safe online.
Think about how much has changed in the past 5 years in the digital world… If you picked up an iPhone that hadn’t had a software update since 2017, I can guarantee you would be shocked at how outdated it felt. The same goes for websites!
Cheltenham-based communications agency Target has appointed a new Business Development Director and added three new members to its award-winning PR team. Rachel Meagher has been promoted to Business Development Director after 17 years with the company, most recently leading communications activity as Associate Director for many of its B2B clients including ADEY, Reliance Water Controls […]
2022 is here and after the last 2 years of pandemic, it is safe to say that marketing approaches have been turned on their heads! While many are coming back down to rest on their feet, we are seeing some pretty major changes in the way marketeers are approaching this year. So, here are our […]
Customer experience experts Stephen Spencer + Associates (SS+A) have created a new workshop to help businesses rapidly develop and launch innovative ways of using The Queen’s Platinum Jubilee to excite their customers and attract new ones.
Last night’s Super Bowl, won by the Kansas City Chiefs, was one of the most-watched television events of the year in the United States, with over 100 million viewers tuning in to watch the game. Many companies see the Super Bowl as an opportunity to reach a large audience and gain market share with half-time adverts costing an eye-watering $7 million! Here are some common strategies that companies use to leverage the Super Bowl to gain market share:
Hot off the press – some topical food for thought with a distinctly seasonal flavour and certainly something for businesses to chew over and digest to ensure that they keep abreast of the latest thinking in branding and have a tried and tested recipe for success that isn’t bland for the new year ahead.
After a whole month without events in August and just the one in July (although it was a big one!), B4 events return in September with something for everyone. But let’s take the opportunity to look back over some of the highlights of an early summer with B4.