Sales & Marketing Digest #2
Listen to the latest B4 podcast with Brand Expert John F Kennedy, plus catch up with the latest sales & marketing news and advice from XIST2, Target, HeadOn, Stephen Spencer and more.
Interview with John F Kennedy, Brand Expert (amongst other things!)
In this edition of the B4 Podcast, B4’s Richard Rosser chats with the man behind the B4 name, John F Kennedy.
How Important is Blogging for SEO?
If you’re new to SEO, you will know it can certainly be overwhelming. You’ve got on-page SEO, off-page SEO and technical SEO to think about, all of which require specialists in the field to optimise.
Top Tips to Stay Safe Online
February 8th saw the 19th annual Safer Internet Day. Safer Internet Day is a day dedicated to advocating safety online and the responsible use of technology for young people. Since online safety affects all those who spend time online, which according to Statista, is 62 million monthly active users, XIST2 have shared their top tips for staying safe online.
5 signs you should seriously consider getting a new website
Think about how much has changed in the past 5 years in the digital world… If you picked up an iPhone that hadn’t had a software update since 2017, I can guarantee you would be shocked at how outdated it felt. The same goes for websites!
Promotion and trio of appointments bolster Target team
Cheltenham-based communications agency Target has appointed a new Business Development Director and added three new members to its award-winning PR team. Rachel Meagher has been promoted to Business Development Director after 17 years with the company, most recently leading communications activity as Associate Director for many of its B2B clients including ADEY, Reliance Water Controls […]
Digital Marketing Trends for 2022
2022 is here and after the last 2 years of pandemic, it is safe to say that marketing approaches have been turned on their heads! While many are coming back down to rest on their feet, we are seeing some pretty major changes in the way marketeers are approaching this year. So, here are our […]
Stephen Spencer + Associates launches new workshop helping businesses to get...
Customer experience experts Stephen Spencer + Associates (SS+A) have created a new workshop to help businesses rapidly develop and launch innovative ways of using The Queen’s Platinum Jubilee to excite their customers and attract new ones.
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Connected experiences for the world of business
Torpedo are a full-service B2B marketing agency and B4’s latest Platinum Members.
Can Your Business Learn from the Super Bowl?
Last night’s Super Bowl, won by the Kansas City Chiefs, was one of the most-watched television events of the year in the United States, with over 100 million viewers tuning in to watch the game. Many companies see the Super Bowl as an opportunity to reach a large audience and gain market share with half-time adverts costing an eye-watering $7 million! Here are some common strategies that companies use to leverage the Super Bowl to gain market share:
Let’s talk turkey!
Hot off the press – some topical food for thought with a distinctly seasonal flavour and certainly something for businesses to chew over and digest to ensure that they keep abreast of the latest thinking in branding and have a tried and tested recipe for success that isn’t bland for the new year ahead.
By PHIL STRACHAN – The Think Brand not bland Guy
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People Value Limited Becomes Boostworks Limited
Boostworks Empowers the Modern Workforce: Fostering Engagement and Recognition in Today’s Demanding Workplace
B4 Summer Events – A Look Back
After a whole month without events in August and just the one in July (although it was a big one!), B4 events return in September with something for everyone. But let’s take the opportunity to look back over some of the highlights of an early summer with B4.
Beautiful B4 Summer Supper in The Yurt
We couldn’t have asked for more at B4 Platinum Supper in The Yurt at the wonderful Nicholsons ….. beautiful weather, stunning food, exemplary hospitality and outstanding company.