Sales & Marketing Digest #2
Listen to the latest B4 podcast with Brand Expert John F Kennedy, plus catch up with the latest sales & marketing news and advice from XIST2, Target, HeadOn, Stephen Spencer and more.
Interview with John F Kennedy, Brand Expert (amongst other things!)
In this edition of the B4 Podcast, B4’s Richard Rosser chats with the man behind the B4 name, John F Kennedy.
How Important is Blogging for SEO?
If you’re new to SEO, you will know it can certainly be overwhelming. You’ve got on-page SEO, off-page SEO and technical SEO to think about, all of which require specialists in the field to optimise.
Top Tips to Stay Safe Online
February 8th saw the 19th annual Safer Internet Day. Safer Internet Day is a day dedicated to advocating safety online and the responsible use of technology for young people. Since online safety affects all those who spend time online, which according to Statista, is 62 million monthly active users, XIST2 have shared their top tips for staying safe online.
5 signs you should seriously consider getting a new website
Think about how much has changed in the past 5 years in the digital world… If you picked up an iPhone that hadn’t had a software update since 2017, I can guarantee you would be shocked at how outdated it felt. The same goes for websites!
Promotion and trio of appointments bolster Target team
Cheltenham-based communications agency Target has appointed a new Business Development Director and added three new members to its award-winning PR team. Rachel Meagher has been promoted to Business Development Director after 17 years with the company, most recently leading communications activity as Associate Director for many of its B2B clients including ADEY, Reliance Water Controls […]
Digital Marketing Trends for 2022
2022 is here and after the last 2 years of pandemic, it is safe to say that marketing approaches have been turned on their heads! While many are coming back down to rest on their feet, we are seeing some pretty major changes in the way marketeers are approaching this year. So, here are our […]
Stephen Spencer + Associates launches new workshop helping businesses to get...
Customer experience experts Stephen Spencer + Associates (SS+A) have created a new workshop to help businesses rapidly develop and launch innovative ways of using The Queen’s Platinum Jubilee to excite their customers and attract new ones.
More in Sales & Marketing
B4 welcomes Elle Iannaccone, Founder & CEO The Creative Collective
Elle began her career in the world of glossy magazines, working her way up to Art Director at Cosmopolitan UK and designing across iconic titles like Harper’s Bazaar and Esquire. Her passion for storytelling, typography, and emotionally driven design soon expanded into a broader creative vision.
B4 would like to welcome: Suzie Mills, CEO, Director & Co-Founder...
As the CEO, Director and one of the Co-Founders of Oxygen, Suzie Mills brings over 20 years of marketing expertise, combining a passion for purpose with a proven track record of creating impactful brand stories.
Platinum Quarterly Speaker: Simon Lacey
Blenheim Palace plays host to the first B4 Platinum Quarterly on Wednesday 26th February when our guest speaker will be Simon Lacey.
From this author
B4 People Ecosystem: Wellness, Engagement & Performance
This People Ecosystem session, led by Andy Caldicott of Arvra Wellness, explored the increasingly critical role of employee wellbeing as a driver of organisational performance.
Glorious – Peter Quilter
This is a play about the true story of Florence Foster Jenkins, a 1940’s American socialite, often referred to as “the World’s worst singer”!
OBS2026 Gold Sponsors’ Dinner Brings Oxfordshire’s Business Community Together at Keble...
Oxfordshire’s business community gathered in the Great Hall at Keble College for the OBS2026 Gold Sponsors’ Dinner — an evening that set the tone for this year’s Oxfordshire Business Summit (OBS2026) at Blenheim Palace this May.



