B4
2022 is here and after the last 2 years of pandemic, it is safe to say that marketing approaches have been turned on their heads! While many are coming back down to rest on their feet, we are seeing some pretty major changes in the way marketeers are approaching this year. So, here are our […]
Customer experience experts Stephen Spencer + Associates (SS+A) have created a new workshop to help businesses rapidly develop and launch innovative ways of using The Queen’s Platinum Jubilee to excite their customers and attract new ones.
The public vote for the latest Oxford Bus Company’s ‘Brand the Bus’ competition has now closed and ten good causes have been nominated for the grand finale.
Join us on Friday December 10th within the gorgeous surroundings of Frilford Heath Golf Club for this full day hands on creative workshop. Throughout the day you will gain a valuable insight into how to develop and evolve a brand for an intangible or challenging product and how to then generate creative marketing material for everything from a product launch, social content or simply strengthening existing collateral.
We’re highlighting ten sales & marketing articles, interviews and webinars which have featured on the B4 website recently.
After 40 years of supplying a variety of custom packaging options ‘The Bag N Box Man’ is rebranding.
An Oxford Brookes University Fine Art student has won a prestigious international art competition that will see her work feature on the cover of a world-leading Opera House’s tour programme.
Thank you to everyone who fed back so positively about the format of the new Mini Mag after Issue 1’s launch.
Facebook is the youngest of the crème de la crème of the top performing firms globally. According to the research data analyzed and published by Wette.de, its market cap has increased by a cumulative $932.0 billion under Mark Zuckerberg’s leadership. In the 9.3 years that he has been at the helm, it grew by an average of $100.7 billion annually.
Oxford Bus Company has extended its deadline for good causes to enter its Brand the Bus competition.
In the fleet branding business, opportunities to innovate and, in parallel, reduce carbon footprint are not always easy to come by. There is a balance to be kept: providing solutions with the highest-quality, sturdy, and long-life materials on the one side. On the other: keeping chemicals, waste, and carbon-heavy activities and products to a minimum. […]
After more than fourteen months without a magazine, it’s great to be back with the new B4 Mini Mag!
In this episode of The Innovation Toolkit, a series exploring tools to help businesses face the challenges of a post-COVID world, Stephen Spencer is joined by Bala McAlinn as they discuss the seventh and final part of the POSITIVE Compass tool: E for Energy.
Digital marketing agency, Hallam, has announced two new office spaces. Opening a new work hub in Leeds, Hallam will also be expanding into international markets, opening in the same area as Google’s new HQ in Malaga, Spain. The new work spaces will give Hallam the opportunity to expand their hybrid work strategy nationally whilst also […]
As a director at Target PR, Sam has more than 25 years’ communications experience working for a range of clients from well-known brands to aspiring ones. Sam has worked across various sectors too, but with an emphasis on consumer PR. This year Sam completed an MBA (Leading Business) with research that explored the relationship between […]