Sales & Marketing #1
We’re highlighting ten sales & marketing articles, interviews and webinars which have featured on the B4 website recently.
Deadline to enter Oxford Bus Company ‘Brand The Bus’ competition extended
Oxford Bus Company has extended its deadline for good causes to enter its Brand the Bus competition.
Adept Graphics Goes Carbon Neutral
In the fleet branding business, opportunities to innovate and, in parallel, reduce carbon footprint are not always easy to come by. There is a balance to be kept: providing solutions with the highest-quality, sturdy, and long-life materials on the one side. On the other: keeping chemicals, waste, and carbon-heavy activities and products to a minimum. […]
Energise Your Enterprise | The Innovation Toolkit
In this episode of The Innovation Toolkit, a series exploring tools to help businesses face the challenges of a post-COVID world, Stephen Spencer is joined by Bala McAlinn as they discuss the seventh and final part of the POSITIVE Compass tool: E for Energy.
Hallam Announces International Office Expansion
Digital marketing agency, Hallam, has announced two new office spaces. Opening a new work hub in Leeds, Hallam will also be expanding into international markets, opening in the same area as Google’s new HQ in Malaga, Spain. The new work spaces will give Hallam the opportunity to expand their hybrid work strategy nationally whilst also […]
Introducing… Sam Kandiyali of Target PR
As a director at Target PR, Sam has more than 25 years’ communications experience working for a range of clients from well-known brands to aspiring ones. Sam has worked across various sectors too, but with an emphasis on consumer PR. This year Sam completed an MBA (Leading Business) with research that explored the relationship between […]
Delivering Strategic Differentiation with Dynamic Sales Coach
At Dynamic Group, we put our clients first, with a relentless focus on championing bold ideas that help achieve the extraordinary results. We are not just another consulting company – and we are not corporate either, we are straight talking people experts who bring commercial people thinking and structure to small and medium size businesses.
Taking Euramax out of the shadows offline and into a leading...
Euramax Solutions supports the residential, commercial, and industrial markets with sustainable solutions for uPVC and Aluminium windows and entrance and patio doors. From their state of the art manufacturing facility in Barnsley, South Yorkshire, Euramax manufactures and supplies 10,000’s of products to clients across the UK. Historically selling their products in most channels under an […]
How building brand engagement helps your business grow
We asked Brand Marketing specialist Kate Stinchcombe-Gillies for her top tips on building brand engagement
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Art and design students team up with top sustainable fashion designers...
Oxford Brookes University students gained real life fashion industry experience by creating and building a set for two top British designers as part of London Fashion Week 2024.
Connected experiences for the world of business
Torpedo are a full-service B2B marketing agency and B4’s latest Platinum Members.
Can Your Business Learn from the Super Bowl?
Last night’s Super Bowl, won by the Kansas City Chiefs, was one of the most-watched television events of the year in the United States, with over 100 million viewers tuning in to watch the game. Many companies see the Super Bowl as an opportunity to reach a large audience and gain market share with half-time adverts costing an eye-watering $7 million! Here are some common strategies that companies use to leverage the Super Bowl to gain market share:
From this author
Wootton Science Park unveils £35 million masterplan for new SME science...
Hartwell Plc, the automotive and property development company, has unveiled emerging designs to deliver new carbon efficient lab and workspace buildings for small and medium sized science and technology companies and amenities at Wootton Science Park to the south-west of Oxford.
B2B Networking in the UK? Welcome to B4
Connecting Multisector Business Owners, C-Suite, Decision Makers
Unveiling B4 HUB: A New Era of Benefits for B4 Members
In the dynamic landscape of business, connections are the cornerstone of growth and success. At B4, we’ve always believed in the power of collaboration and support within our community. Only last week we saw the power of four of our Platinum Members coming together as the fantastic team at Sobell House stepped up the launch of the incredible OxTrail 2024 at Oxford Brookes University with the support of Darcica Logistics and Aston & James.