Myth-Busting Purpose

Following on from last month’s session where we started to explore ‘what’ is the real meaning of business with Dom and Mike – and how for them it’s more than just about profit, in this episode we’re going to continue to explore the ‘what’ element a little more.

So, why are people talking or indeed not talking about purpose / why businesses exist / the real meaning of business? What are the challenges or the myths that might be holding some organisations back? Some of those myths being:

• It takes loads of money
• It takes loads of time
• You need specialist support to help you
• You have to be perfect first
• You have to address all elements of your business at once
• It’s just a case of creating a strapline (purpose washing)
• It’s just about donating to charity
• It’s just about being green
• You don’t need buy in from your team

And more!

About Andy Green

Andy is co-creator of the Dublin Conversations – a comprehensive set of open source canvases (a methodology designed for organisations to engage in purpose meaningfully and become purposeful themselves) designed over 4 years by leading academics as a deep dive into everything human condition, purpose, purposewash and GTM/expression related. He has written 7 books (translated into 8 languages) on purpose, creativity, social capitals, org change etc and he lectures at 5 Universities. He is co-founder of ‘Grow Social Capital’, founder of The Tummler School and co-founder of Unstitution. He’s given open lectures on the London Underground and in 2020, took the Dublin Conversations on a virtual World Tour! Everything in Andy’s world is about making purposefulness, social capital creation etc. accessible and easy.

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