Managing CX from Crisis to Recovery: 6 ways to engage with Lindsay Willott of Customer Thermometer
“Ten years of change in one week” was how the New York Times characterised the way the Coronavirus pandemic has swept through society.
Relationships with customers have changed overnight. In this talk we will discuss the fact that we may not see a “return to normal” for years.
As a result, what does customer service look like? Encompassing factors such as why word of mouth will be more important than ever, and how you can seek out and meet customers’ unmet needs, Lindsay Willott founder of Customer Thermometer will discuss the main changes we’ve seen and how you can go about tackling them.
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Can Your Business Learn from the Super Bowl?
Last night’s Super Bowl, won by the Kansas City Chiefs, was one of the most-watched television events of the year in the United States, with over 100 million viewers tuning in to watch the game. Many companies see the Super Bowl as an opportunity to reach a large audience and gain market share with half-time adverts costing an eye-watering $7 million! Here are some common strategies that companies use to leverage the Super Bowl to gain market share:
Let’s talk turkey!
Hot off the press – some topical food for thought with a distinctly seasonal flavour and certainly something for businesses to chew over and digest to ensure that they keep abreast of the latest thinking in branding and have a tried and tested recipe for success that isn’t bland for the new year ahead.
By PHIL STRACHAN – The Think Brand not bland Guy