Last night’s Super Bowl, won by the Kansas City Chiefs, was one of the most-watched television events of the year in the United States, with over 100 million viewers tuning in to watch the game. Many companies see the Super Bowl as an opportunity to reach a large audience and gain market share with half-time adverts costing an eye-watering $7 million! Here are some common strategies that companies use to leverage the Super Bowl to gain market share:
Hot off the press – some topical food for thought with a distinctly seasonal flavour and certainly something for businesses to chew over and digest to ensure that they keep abreast of the latest thinking in branding and have a tried and tested recipe for success that isn’t bland for the new year ahead.
After a whole month without events in August and just the one in July (although it was a big one!), B4 events return in September with something for everyone. But let’s take the opportunity to look back over some of the highlights of an early summer with B4.