B4
As technology evolves, new software and services come to market in a never ending flow. With each new tool that captures the audience’s attention, the behaviour of users adapts to the technology and then expects it from future experiences.
Always under price pressure? margins not where you would like them to be? constant comparisons to the competition on price? The value your business provides, is very often, at best misunderstood and at worst undersold, both scenarios will quickly lead to the conversation about price, but it doesn’t need to that way.
Stephen Cook is a highly experienced Strategist and optimist (and depending on who you talk to, ‘some bloke in a hat’, business consultant, maverick, curious mind, leadership confidante, creative, growth catalyst, visionary, change agent, story maker, sweary git and truth teller).
Want to stand out and attract new customers in today’s tough marketplace? You’re in luck.
1. Remote working – The team adapted to lockdown fairly quickly, fortunately we were reasonably well set up so that this could happen. But we did purchase laptop stands and keyboards etc to make working from home easier and more comfortable.
From Paid Advertising to SEO let us help you choose the right marketing strategy to turn your year around.
Content is king, whether we like it or not. No, that’s not just another marketing cliche; it has proven itself to be the key tool in the marketing mix for some time. So now’s the time to consider how to use it to your advantage as we look towards the rest of 2020 – our ‘new normal’
Q: What is the single most important thing for any business?
A: Getting customers
Your comms strategy sits at the centre of your business and has a seat at the top table – doesn’t it?
How have you been made to feel as a customer during the lockdown?
I’ll be sharing examples of businesses – from local to global – that make more money with circular business models without having to make new products.
Paul will discuss the findings from his recent research project exploring how successful entrepreneurs approach the process of selling.
Why creativity is essential for business success, more so now than ever before with Iain Lewis of Torpedo
It’s a familiar response that Nick Hughes of Dynamic Coach hears almost daily. Where businesses have invested in a sales training programme – he questions how businesses are facing up to the new challenges.
There’s a lot of obvious things that we could all say about the last three months, the lessons learned, changing working practices, getting to know our colleagues, customers and associates better remotely than we did in person….the main thing is that we’re all focused on a positive future having experienced the biggest reboot any of us will ever go through.