The Real Meaning of Business

Business has always evolved, but it is now changing like never before, accelerating over recent years and fuelled even more by the extraordinary events of the past year. So, what are these changes, why are they happening and what now is the real meaning of business?

Business has always evolved, but it is now changing like never before, accelerating over recent years and fuelled even more by the extraordinary events of the past year. So, what are these changes, why are they happening and what now is the real meaning of business? Some will say it’s to generate profit or wealth. But that’s just one result and not the main reason for many.

In this first edition of The Real Meaning of Business, B4 Members Mike Jennings, Grant Hayward, Steve Cook and Sam Kandiyali discuss what The Real Meaning of Business hopes to achieve in the coming months.

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