Building Blocks for Recovery

B4 Members gathered at B4 HQ for a thought-provoking session with culture specialist and B4 Platinum Member, Claire Croft, exploring what it really takes to build a workplace where people and business deliver meaningful impact. From the outset, Claire reframed “culture” away from perks and gimmicks—“bean bags and beer fridges” don’t make a culture—and toward the everyday decisions, behaviours, and systems that shape how work gets done.

(B4 HQ · Led by Caroline O’Connor, Fourth Born)

Thinking in Fields is a strategic advisory practice founded by David Finch, who brings over 30 years of experience helping businesses think clearly, act decisively, and grow with purpose.