BDM Ecosystem Roundtable with Caroline O’Connor of Fourth Born
Join fellow Business Development Managers from the B4 community as they share challenges, successes and advice with each other in the fourth BDM Ecosystem Roundtable discussion at B4 HQ.
Join B4 for a Business Development Managers Roundtable discussion hosted at B4 HQ.
This event is limited to 15 members.
Join fellow Business Development Managers from the B4 community as they share challenges, successes and advice with each other in the fourth BDM Ecosystem Roundtable discussion at B4 HQ
The session will be facilitated by Fourth Born’s Caroline O’Connor and Marnie Wills, Business with AI Strategist
This event is suitable for: SME founders, directors, consultants, sales/business development and marketing leads who want more meetings from fewer, better-fit prospects.
Topic – The SME Biz Dev Playbook: AI Research, Personalised Outreach & Content Repurposing
About the discussion
Most SMEs don’t have a lead problem — they have a time, consistency and follow‑up problem. In this fast-paced 60‑minute session, Marnie Wills will show you two practical AI workflows you can use straight away to accelerate business development: (1) lead generation research (finding the right prospects and building quick “deep profiles”), and (2) genuinely personalised outreach that still sounds like you.You’ll see the workflows demonstrated live.
What you’ll learn
• A simple “AI workflow map” for biz dev: inputs → prompt → output → next action.
• How to research prospects quickly and spot relevant angles (without falling into a Google rabbit hole).
• How to turn research into personal, high-response outreach (LinkedIn/email) with clear next steps.
• (Bonus) How to repurpose one idea into 3–5 pieces of outreach/content that support conversion.
What you’ll leave with
• 2 reusable prompt templates: Lead Gen Research + Personalised Outreach.
• Practical guidance on boundaries: what not to automate, and how to protect your reputation when using AI for outreach.
About Marnie Wills
Marnie Wills is an AI trainer and business strategist who helps the humans in businesses become AI proficient (moving from AI User to AI Builder) so they can contribute to the business becoming more capable — and therefore make more money and impact. Her work focuses on turning AI into practical, repeatable workflows that support commercial outcomes, especially in business development, marketing and client conversion. Marnie is known for making AI accessible to non-technical teams, building confidence, judgement and consistency across the whole organisation
This event includes light breakfast and refreshments
Parking: Ample parking on-site.
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