Managing Expectations | The Business Brunch
Knowing how to approach another organisation to promote your services is never easy, especially during a pandemic when we’re all juggling so many balls. But, when it comes to approaching larger organisations, what tips can SME’s learn from the large organisations to give them a chance to at least be in the conversation?
Being part of a community like B4 is one way to get closer to organisations such as Nieslen IQ and Unipart, so we asked Nadine Hatten (Head of Consumer Intelligence EMEA APAC at Nielsen IQ) and Frank Nigriello (Director of Corporate Affairs at Unipart) what else you can do to count blue chip companies in your customer portfolio.
This edition of The Business Brunch also features Alison Haill of Oxford Professional Consulting and B4’s Richard Rosser.
Guests
Nadine Hatten, Nielsen IQ 
Frank Nigriello, Unipart 
Alison Haill, Oxford Professional Consulting 
Richard Rosser, B4
More in Sales & Marketing
Art and design students team up with top sustainable fashion designers...
Oxford Brookes University students gained real life fashion industry experience by creating and building a set for two top British designers as part of London Fashion Week 2024.
Connected experiences for the world of business
Torpedo are a full-service B2B marketing agency and B4’s latest Platinum Members.
Can Your Business Learn from the Super Bowl?
Last night’s Super Bowl, won by the Kansas City Chiefs, was one of the most-watched television events of the year in the United States, with over 100 million viewers tuning in to watch the game. Many companies see the Super Bowl as an opportunity to reach a large audience and gain market share with half-time adverts costing an eye-watering $7 million! Here are some common strategies that companies use to leverage the Super Bowl to gain market share:
From this author
Wootton Science Park unveils £35 million masterplan for new SME science...
Hartwell Plc, the automotive and property development company, has unveiled emerging designs to deliver new carbon efficient lab and workspace buildings for small and medium sized science and technology companies and amenities at Wootton Science Park to the south-west of Oxford.
B2B Networking in the UK? Welcome to B4
Connecting Multisector Business Owners, C-Suite, Decision Makers
Unveiling B4 HUB: A New Era of Benefits for B4 Members
In the dynamic landscape of business, connections are the cornerstone of growth and success. At B4, we’ve always believed in the power of collaboration and support within our community. Only last week we saw the power of four of our Platinum Members coming together as the fantastic team at Sobell House stepped up the launch of the incredible OxTrail 2024 at Oxford Brookes University with the support of Darcica Logistics and Aston & James.