“Building a business for the long term” with Sridhar Iyengar of Zoho

I read a LinkedIn post recently that reassured business owners that if they’d managed to keep their businesses going during recession, Brexit, COVID and the cost-of-living crisis that they deserved a huge pat on the back and shouldn’t ‘beat themselves up’. Easier said than done when costs are rising and doing business seems to get harder rather than easier, but the sentiment was well-placed.

Nobody likes a ‘know it all’ and let’s face it, there’s no such thing. At the other end of the scale, many of us don’t create enough time to take on board new ideas, innovation and creativity in whatever format. How many times have you been recommended to read a book, get sent the link, go on Amazon, maybe even buy it but it just sits on your bookshelf? Come to think of it, as an aside, just think about that for a second….I wonder what the actual percentage of books purchased are actually read? Frightening thought!