Claire Croft Associates Ltd
About
I specialise in supporting senior leaders and leadership teams to overcome barriers to personal and commercial success. I do this through my coaching practice Claire Croft Associates and as director of Corporate Punk, a change management company.
I enable clients to achieve positive change and realise their full potential in the moments that matter. We approach this in partnership, through a process of deep thinking, constructive conversational frameworks and practical tools. Clients who work with me can expect support, respectful challenge, a strategic approach, and sharp commercial focus.
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Fostering a Workplace Culture with Claire Croft
B4 Members gathered at B4 HQ for a thought-provoking session with culture specialist and B4 Platinum Member, Claire Croft, exploring what it really takes to build a workplace where people and business deliver meaningful impact. From the outset, Claire reframed “culture” away from perks and gimmicks—“bean bags and beer fridges” don’t make a culture—and toward the everyday decisions, behaviours, and systems that shape how work gets done.