Why is branding so important?

It wasn’t very long ago, that branding was thought of as nothing more than the aesthetics of your company. The visual identity. A company’s name, logo, colours, and fonts all attributed to the brand’s visual identity, but let’s be clear… branding doesn’t stop there!

BoE: Recovery to push inflation above 3%

Post-pandemic economic recovery is likely to push inflation above 3% “for a temporary period”, the Bank of England’s monetary policy committee predicts.

Unipart wins RoSPA health and safety treble

Unipart scooped two golds and sector winner in the RoSPA health and safety awards.

Allica Bank adds Freeths to legal panel to boost lending speed

Allica Bank has partnered with national, commercial law firm, Freeths LLP, as it continues to drive lending speed and improve transparency for brokers and SME customers.

The Beginner’s Guide to The General Data Protection Regulation (GDPR)

Are you new to the GDPR or unsure how it affects you and your business? Here’s a brief overview of the main things you need to know.

Vipre: Edge Defence Security Solution

Email is the leading cause of security threats to businesses. From malicious attacks, such as spam, phishing, and spoofing, to misaddressed recipients or employee error, email can be an omnipresent threat to any and every business.

New free bike rental hub open at Didcot Parkway

People travelling to and from Didcot Parkway and Milton Park can now travel by free bike and ebike thanks to a rental scheme which has opened in the new station cycle hub.

New cycling champion is appointed

He might not own any Lycra, but Oxfordshire’s new cycling champion says he is committed to the benefits of bikes.

The role of digital in small business pandemic recovery

The challenges faced by small businesses over the past year have had a profound impact on global economies. This is unsurprising given that they account for more than two-thirds of global employment and contribute up to half of national global GDP. They have been forced to adapt and innovate using technology in order to survive. […]

Pandemic still casts a shadow over Thames Valley business international hopes

New research from leading business and financial adviser Grant Thornton UK LLP shows that the economic aftershocks of the pandemic remain a significant concern for Thames Valley businesses that are looking to grow internationally. With changing restrictions and continued uncertainty for many, two thirds (66%) of 611 mid-market business leaders surveyed from across the UK […]

Deloitte tells staff they can WFH forever

In response to the news that Deloitte will allow staff to work from home forever, adding to the long list of organisations that have also already made this commitment, please see below expert comment from Sridhar Iyengar, MD, Zoho Europe on what this means for business productivity, protocols and new initiatives, with advice on how to deal with such a drastic long-term change.