In this session Grant Hayward and Sam Kandiyali use the recently developed B4 TRMOB graphic as a tool to highlight the ways in which Target PR use the business for positive social and environmental impact.
Many people still hold the belief that the purpose of business is profit above all else. For a small minority it never has been, although historically, for most it has.
Business has always evolved, but it is now changing like never before, accelerating over recent years and fuelled even more by the extraordinary events of the past year. So, what are these changes, why are they happening and what now is the real meaning of business? Some will say it’s to generate profit or wealth. But that’s just one result and not the main reason for many.
It’s B4 Sustainability Day at B4. So we’re highlighting some recent and not so recent articles and press releases posted by B4 members over the past year or so.