2022 is here and after the last 2 years of pandemic, it is safe to say that marketing approaches have been turned on their heads! While many are coming back down to rest on their feet, we are seeing some pretty major changes in the way marketeers are approaching this year. So, here are our […]
Like all businesses, we’re working hard to reduce our environmental impact. The time for ‘business as usual’ is behind us, and at Versantus we want to help our customers reduce the carbon footprint of their digital assets. Of course there’s a moral obligation to look after our planet, but, if you rely heavily on digital channels to do business, there’s a financial benefit too.
The blog feature on a website can be one of the most overlooked and underestimated pages in terms of SEO. Utilising the blog section on a website and updating it with content offers the opportunity for a greater SEO impact, higher rankings for search terms on search engines, and more authority and visibility. Why is blogging so […]
It’s noisy out there. There are now millions of pieces of content going out through various media channels from traditional media through to digital and social media. It is easy for content to go un-noticed throughout the masses.
When you type something into the Google search bar to try and find your website on the SERP (Search Engine Results Page), you’re not actually searching for your website. You’re searching for a page of your website that you want to appear.
3.6 billion people are living without access to safe sanitation. Toilets – and the sanitation systems that support them, are underfunded, and poorly managed or neglected in many parts of the world, with devastating consequences for health, economics and the environment, particularly in the poorest and most marginalized communities.
The rise in slow-loading websites, intrusive pop ups and unexpected page shifts has led Google to crack down on poor user experience (UX). With the inclusion of Core Web Vitals to Google’s ranking factors, knowing how your website scores and improvements you can make will help you stay afloat once the upcoming updates take effect.