About B4

What is B4?

B4 started life in 2006…

As a business magazine for the Oxfordshire region, providing businesses with exposure in the form of interviews, articles, adverts and news alongside high quality photography and design. Despite the decline in popularity of printed media, B4 Magazine still exists today in a digital format.

Then came networking…

Understanding the importance of forming trusted B2B relationships in business success, B4 branched out into face-to-face networking events in 2008. Our events were, and still are, casual and friendly affairs in stunning, often historic venues. Over the years, B4 Members have enjoyed networking in locations such as the Ashmolean Museum, the Bodleian Library, Bombay Sapphire Distillery, and many many more.

THE place for businesses…

Spurred on by the huge success of the magazine and networking events, B4 next launched the in-person combination of business exposure + networking known as Business In Oxford (BIO) in 2011. BIO was an annual B2B expo which saw in excess of 1,000 registrations, 100 speakers, and 100 exhibitors each year. The 2020 COVID-19 pandemic forced the event online, yet it still enjoyed great success and was praised by many for its organisation, opportunities, and relief it brought after the isolation the first half of the year had caused.

What businesses want…

B4 has always grown organically from the needs of its members, local businesses, and feedback from local government. If it’s not in businesses’ best interests, you won’t find it from B4.

In 2018, B4 launched a new initiative called Oxfordshire Voice (OV) which was a true culmination of this: A place for businesses to share their opinions and thoughts on the best ways to improve the Oxfordshire economy for all. OV held live forums, conducted polls and research in association with local governing bodies, and gathered the ideas of local businesses together in order to provide city and county councils with the feedback they needed.

Community and trust…

Over the many years since B4’s launch, the most important thing we’ve learned is that doing business means doing business WELL – forming trusted relationships, sharing advice and support for others, and building credibility. Business success is NEVER found through the hard-sell. It takes time, honesty and dedication to what you believe in… And that approach has certainly worked for the success of B4 itself.

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