Why is branding so important?

It wasn’t very long ago, that branding was thought of as nothing more than the aesthetics of your company. The visual identity. A company’s name, logo, colours, and fonts all attributed to the brand’s visual identity, but let’s be clear… branding doesn’t stop there!

Differentiation – how to stand out in a crowded market

The pandemic has thrown into question lots of new challenges for businesses. The way we work, the way we deliver our products or services and how we all stay connected and engaged to name just a few. One thing it’s thrown up for many right now, is how to stand out amongst the plethora of other, often similar, businesses out there and sometimes it can seem like a battle to make ourselves heard. So how do you stand out for all the right reasons? B4 members Nick Hughes and Sarah Wyatt share their insights…

The Web Design and UX Trends Forecast 2020 with Sam Cranwell,...

As technology evolves, new software and services come to market in a never ending flow. With each new tool that captures the audience’s attention, the behaviour of users adapts to the technology and then expects it from future experiences.

Why creativity is essential for business success, more so now than...

Why creativity is essential for business success, more so now than ever before with Iain Lewis of Torpedo