B4 LIVE: Clarify your brand strategy and brand story
B4 LIVE and Oxfordshire Greentech bring you “Clarify your brand strategy and brand story” with Twobird Brand Collective
How does your brand react to current customer behaviours? The coronavirus pandemic creates an opportunity for many brands to reassess their strategies, providing companies with a strategic time-out to do the things that they should have done but haven’t had time. Getting brand strategy right and then communicating it is one of the most important things you can do for your business. During this session we will explore the purpose of brand strategy and clarifying your core brand story. Will then look at the frameworks for developing a strong brand strategy and how to communicate a brand that connects with your customers.