This year I completed an MBA (Leading Business) with research that explored the relationship between PR and purpose. This has given us, at Target, the added impetus to support organisations to be purpose-led.
Our mission confirms this; we help organisations to achieve their goals through purposeful communications. We believe that businesses can be a force for good, when they have a clear sense of purpose that places social value at the heart of organisational success. This applies to Target and to our clients.