Why questions are the answer to navigating business turbulence

Whether it is developing a robust strategy, crafting an effective tactical plan or delivering operational excellence, as a business leader, stakeholders expect you to have the answers. But what if your answers are solutions to the wrong problem because the problem is not what you think it is?

Join Carrie Foster from What the Quok and Emma Easton from Business Bollox, as they explore how ‘the certainty of rightness’ means that we often ignore alternatives, because we base our thinking on taken-for-granted assumptions and close down new options and new thinking. As leaders we need to determine whether the ideas, arguments and findings we thought we knew were right and represent the entire picture. Embracing questions will help you challenge yesterday’s answers to tomorrow’s problems so that you can successfully navigate the future.   To find out more about joining the B4 community, please visit

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