The Oxford Bus Company has been recognised for its customer facing technology innovations, in a prestigious national industry award.

It scooped first place in the Outstanding Customer Experience category at the Route One Awards. The award recognises bus companies that have introduced schemes that enhance the customers experience and improve the perception of bus travel. 

Oxford Bus Company won the award for the successful introduction of its Freeflow contactless payment solution across its network. It provided passengers with the means to simply tap on and off buses using contactless payment technology. The price is the same as buying an adult single paper ticket on the bus and the daily price is capped.  It was also commended for delivering a number of innovative improvements to its website and app, including showing real time information for other operators’ buses along with its own.

Luke Marion, Oxford Bus Company Interim Managing Director, said: “This award is dedicated to the whole team Oxford Bus company and is thanks to their hard work and commitment to delivering an excellent service to our passengers, through what has been a really challenging time for bus operators across the country. It is a fantastic achievement and I’m proud of the whole team who fully deserve this well-earned recognition.”

Oxford Bus Company was shortlisted as one of the top five bus operators in the UK in the Outstanding Customer Experience category and won the award at a ceremony in Birmingham on Wednesday.

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