Boostworks Appoints Joanne Werker as new CEO

Effective from 1^st August, 2024, Joanne Werker, CSMO, becomes its new Chief Executive Officer. Joanne will replace Andy Caldicott, CEO, who will transition to a newly created role of Strategic Programme Director, responsible for leading the delivery of major initiatives focused on extending the Boostworks solutions portfolio, and core operating model.

With a wealth of experience managing multi-million pound business P&Ls, across diverse sectors, Joanne’s previous roles at Vodafone, Virgin Media O2, and TruRating, underscore her ability to scale operations and drive disruptive strategies across emerging markets to generate new revenue streams. Since joining Boostworks two years ago, Joanne has demonstrated exceptional leadership in strategic planning, go-to-market initiatives and customer growth programmes. She has also played a pivotal role in driving a number of transformational projects across sales, marketing, product, and the brand itself.

“I am truly delighted to take on the role of CEO and build upon the strong foundation that Andy has established,” said Joanne Werker, CEO, Boostworks. “Together with our talented team, I look forward to driving innovation, expanding our market presence, and creating further value for our customers and stakeholders.”

The company’s Chairman, Mark Bond, expressed confidence in the new leadership team and the opportunities ahead. “We are grateful for Andy’s outstanding contributions as CEO and excited about his new role as Strategic Programme Director,” said Mark Bond, Chairman, Boostworks. “Joanne’s appointment as CEO marks a new chapter for Boostworks. Her proven track record at Vodafone, Virgin Media O2 and TruRating underscore her ability to scale operations and drive business growth. Furthermore, her strategic vision makes her the ideal leader to guide us into the future. The opportunities ahead are immense, and I am confident that under Joanne’s leadership, we will continue to achieve remarkable success.”

During his tenure as CEO, Andy has been instrumental in laying the foundations for Boostworks’ growth.

“Leading Boostworks has been an incredible journey, and I am immensely proud of what we’ve achieved together,” said Andy Caldicott, Strategic Programme Director, Boostworks. “I feel really energised to be taking on this new role and continue contributing to the company’s vibrant culture. I have the utmost confidence in Joanne’s ability to lead Boostworks to even greater heights.”