Many people still hold the belief that the purpose of business is profit above all else. For a small minority it never has been, although historically, for most it has. Those who are starting businesses or struggling to make ends meet might also find it difficult to understand how it’s not. However, at B4 we believe this is unsustainable and only by shifting this mindset will the future success of your business be assured – and be profitable.
To support this principle, we are showcasing the ways in which B4 members, and others, are endeavouring to find the true purpose of their business, with meaning, which supports our local community, our people, and our environment. Get the purpose right, and success will follow.
On this episode of The Real Meaning of Business, hosts Grant Hayward of Collaborent and Mike Jennings of The Jennings Group illustrate the ‘5 pillars’ principle and how this framework can help members understand the context of what they might already be doing, as well as the opportunities and benefits of evolving and improving their business models.
They are joined by guests Darren Aston of Aston & James and Ian Mundy of You HR to discuss their own experiences, sharing examples of how they apply these principles, how this framework can be used, as well as the benefits this approach has brought to their businesses.