Cracking the Rhythmical Acquisition of Customers with Rachel Foord of Verve Creative
Q: What is the single most important thing for any business?
A: Getting customers
Why? Because if you could get (and keep) enough customers, all the other issues in your business would soon take care of themselves.
Imagine how life will feel when you no longer need to stress about where the next customer will come from. Because you KNOW for certain that they’re flowing into your business.
Every business needs a set of Marketing Foundation Blocks to start to crack the RHYTHMIC ACQUISITION OF CUSTOMERS. When you’ve a strong, consistent flow of new sales and customers flowing IN to your business – life is better.
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Can Your Business Learn from the Super Bowl?
Last night’s Super Bowl, won by the Kansas City Chiefs, was one of the most-watched television events of the year in the United States, with over 100 million viewers tuning in to watch the game. Many companies see the Super Bowl as an opportunity to reach a large audience and gain market share with half-time adverts costing an eye-watering $7 million! Here are some common strategies that companies use to leverage the Super Bowl to gain market share:
Let’s talk turkey!
Hot off the press – some topical food for thought with a distinctly seasonal flavour and certainly something for businesses to chew over and digest to ensure that they keep abreast of the latest thinking in branding and have a tried and tested recipe for success that isn’t bland for the new year ahead.
By PHIL STRACHAN – The Think Brand not bland Guy