It’s on the tip of your tongue, I know… At least, I really hope it is. If Covid-19 hasn’t brought your brand reputation conversations to the fore, then I’m guessing reputation management is gloriously integral in everything you do and it’s clear and understood who owns brand reputation in your organisation. Isn’t it…?
Every day there are hundreds, if not thousands, of articles, discussion groups, blogs and tweets about what responsible businesses need to focus on now. There are almost as many new and diverse viewpoints, buzzwords, emphases, job titles, groundbreaking initiatives, self-help for leaders and new management structures, as there are businesses.