Timex partners with #TOGETHERBAND and unveils new brand campaign: WE DON’T...

Timex, a world leader in watchmaking, unveils its new brand campaign – WE DON’T STOP. With the campaign’s debut, Timex unveils its new creative featuring notable change makers from around the world who display their resilience and are inspiring others through their actions, as well as supporting the #TOGETHERBAND campaign, through action and charitable donation […]

Differentiation – how to stand out in a crowded market

The pandemic has thrown into question lots of new challenges for businesses. The way we work, the way we deliver our products or services and how we all stay connected and engaged to name just a few. One thing it’s thrown up for many right now, is how to stand out amongst the plethora of other, often similar, businesses out there and sometimes it can seem like a battle to make ourselves heard. So how do you stand out for all the right reasons? B4 members Nick Hughes and Sarah Wyatt share their insights…

What keeps you awake at night?

Every day there are hundreds, if not thousands, of articles, discussion groups, blogs and tweets about what responsible businesses need to focus on now. There are almost as many new and diverse viewpoints, buzzwords, emphases, job titles, groundbreaking initiatives, self-help for leaders and new management structures, as there are businesses.