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Iconic cycling events encourages community to take part in cycling challenges this summer with new bike Oxford 2020 Medal Rides

The team behind the popular Bike Oxford summer sportive launch new summer-long activity series to inspire new and existing cyclists to set and achieve summer goals.

Oxford, 15th July 2020 – Iconic Cycling Events is delighted to announce the launch of the Bike Oxford 2020 Medal Rides, a series of self-supported rides designed to replace the 7th Bike Oxford sportive, which was due to take place in June this year.

Owing to the influence of the Coronavirus pandemic on our lifestyles, many people across the country have been spending more time being active outside – with running and cycling more popular than ever. However, with all cycling sportives and mass-participation sporting events cancelled or postponed until later in the year, those looking for an incentive to maintain their (or their family’s) active lifestyles or work towards a new challenge have limited options to sign up for.

In response, Iconic Cycling Events have replaced this year’s Bike Oxford event with a series of rides that cyclists can tackle over the summer and, should they choose one, be rewarded with a medal. Riders will receive route details following registration and can navigate their route via the new Iconic Events App. They will also receive route notes including local highlights, an indication of facilities such as rest rooms, shops, and refreshment opportunities for each route. The Medal Rides will run until 30th September 2020, with riders of all abilities offered a choice of the best routes from across the years of Bike Oxford.

Fifteen routes are available, covering short, medium, long or extra-long distances across Oxfordshire, Bucks and Gloucestershire – with the option to start at any point on the route. Riders will also have the option to celebrate their ride by signing up for a 2020 medal or one from the year of the chosen route – allowing many Bike Oxford regular riders to complete their collection.

Jacko Jackson, Event Manager at Iconic Cycling Events, said: “While we are certainly disappointed not to be able to deliver the 7th Bike Oxford this year, we’ve really enjoyed looking back at past routes and adapting them for this year’s Medal Rides. It’s going to be a fantastic day – or days, should riders choose to complete multiple routes – out!

“We have outlined a three-month window for riders to complete their chosen Bike Oxford Medal Rides in order to ensure that multiple groups of riders will not to be out on the roads at the same time, but we do hope the rides can play a significant role in attracting visitors to the region’s fantastic shops, pubs and cafes this summer. Riders will be encouraged to tour Oxford at their own pace and make small detours to visit local towns such as Chipping Norton, Witney and the picturesque Cotswold villages. With this in mind, if you run a café, shop or pub that you’d be keen to advertise is open to our community of cyclists, do get in touch!”

The event is supported by the Oxford City Council Events team and a number of Councillors and Officers Including Councillor Louise Upton, Oxford City Council Cabinet Member for a Safer, Healthy Oxford, who said:

“I love Bike Oxford, and I’m so glad that they have found a way to beat the Covid19 restrictions and have come up with a safe way to run it this year.
It has become a fixed date in my calendar – a couple of friends come to stay and we ride it together. It’s such a lovely, sociable way to see the gorgeous countryside that surrounds Oxford.

I’ve ridden almost every Bike Oxford since the first one in 2016, and I’m delighted that they’ve come up with this cool idea of reprising all the old routes so that I’ll be able to get the missing medal for my collection!”

Cyclists looking to raise money for a charity of their choice or Bike Oxford’s supported charity, Helen and Douglas House, are encouraged to do so. Iconic Cycling Events can also create bespoke routes for charity and corporate groups who would like a specific local landmark included.

To sign up for one or more of the Bike Oxford 2020 Medal Rides, visit:

www.BikeOxford.co.uk.

The cost of entry is £3 per person per route plus an eighteen pence booking fee, with optional medals available for £3.50 including postage and packaging. Riders will also have the option to donate to Helen and Douglas House. Cyclists are encouraged to get out and enjoy the outdoors together in line with Government and Public Health England guidance.