Stephen Cook

Organisational Strategist

I am an Organisational Strategist focusing on purposeful strategy definition and the mechanisms required to bring strategy to life, deliver unrivalled value and inform future business or organisation decision-making and action in all areas of future-facing operation.

My focus is on how businesses and organisations can engineer themselves to meet rapidly changing market and social needs and, most importantly, the needs of everyone they interact with and are dependent on.

Through my long developed proprietary methodology, Future Conduct, I have created the vision, purpose and propositions, the strategic contexts, leadership advocacy, business cases for investment, innovation engines and change strategies that define organisation’s future directions of travel and the mechanisms necessary to achieve these.

In a career spanning 35 years, I have defined visionary and compelling organisation futures across most market and industry sectors, for global enterprises, rapid growth start-ups, 3rd and public sector organisations, institutions, government departments and societal initiatives - in the UK, EU and internationally.

My work has informed whole organisation transformation, culture change, operational change, business re-modelling, propositions change and development, mergers and acquisitions, geography expansion and entire market behaviours.


Founder of V. Purposeful Strategy – a strategy practice for responsible organisations looking to grow through increased relevance and contribution.

Contributor to Civil Society think tanks and academic research into Responsible Business and Social Impact innovation hubs.

Fellow of the RSA – active on Responsible Business, The Future of Work, Citizen Power and Connected Communities initiatives.

Mentor at the School of Social Entrepreneurship.

Writer, speaker and commentator on leadership, the change imperative, future vision, the meaning of purpose, organizational strategy, the future of citizenship and society and the future role of responsible business.

A passionate advocate for true, purposeful strategic thinking and it’s critical, informing role at the centre of all organisational strategy/change definition and societal change.

An amateur military historian, chess player, musician, canoeist, wild camper and dad.