Introducing Catalog Collections To Make Buying and Selling on WhatsApp Easier this Holiday Season

Tens of millions of businesses around the world use WhatsApp to get business done. And we often hear from both people and businesses how it’s been a great way to find items to buy and close sales during the pandemic.

We want to make WhatsApp the best way for people to shop for goods and services and for businesses to connect with their customers, which is why we are making it easier to see what a business offers on WhatsApp — just in time for the holiday season.

People can now view a business’ products directly in its business profile, and today we’re rolling out catalog collections to small businesses around the world. Collections allow businesses to organize items in their catalogs by category so customers no longer have to scroll through long lists of items to find what they’re looking for. 

For example, a restaurant can create collections featuring appetizers, entrees and desserts, and a clothing store could add collections for men’s clothes, women’s clothes, shirts, pants and more. Once people choose what to buy, they can add it to their cart and send the order to the business. Furthermore, restaurants is the category of business people globally are most likely to message with a cart. 

Businesses interested in creating a collection can learn how here.

As people and businesses prepare for the holiday shopping season we’re excited to provide this new feature to make the shopping experience simple and convenient — right from the comfort of your living room.