Five rural businesses we admire

Land Business Insights: The Estate of the Future is the second in a series of in-depth research reports exploring the most important issues currently facing farms and estates.

One of our priorities when we started pulling together our most recent publication, The Estate of the Future, was to demonstrate ways progressive rural businesses are focusing on new market opportunities and embracing fresh ideas to future-proof their businesses.

The Strutt & Parker team has the privilege of working with some of the country’s most forward-thinking rural estate owners, so we wanted to explore how they are developing their businesses at a time of huge change. We also decided to feature some business owners who are not clients, but who have successfully used the concepts of placemaking to increase footfall, which has increased revenue, perceived value and overall profitability. It is an approach we applaud and feel there is insight we can take from them.

You can catch up with each of the ‘Businesses we admire’ individually following the links below or download the full report on The Estate of the Future.

Deene Park Estate

The estate has generated a new income stream by working with its tenants to implement a whole-estate plan for Countryside Stewarship. Read more

Fitzwilliam Malton Estate

Now known as the Food Capital of Yorkshire, Malton’s decade-long transformation has seen businesses open and new life breathed into the high street. Read more


An off-grid, eco camping business that aims to inspire people to live ‘more simple, natural and adventurous lives’. Read more

Leys Estate

Leys Estate in Aberdeenshire has shaped itself as a modern rural estate with its focus on communication and community engagement, and a willingness to adapt. Read more

Burrough Court

A thriving business park and 495ha (1,200 acre) farm in Leicestershire, this rural office complex is differentiating itself with a focus on quality and wellness. Read more

Please do get in touch if you would like to talk about any aspect of the report’s contents and the services of the Rural Ambitions team, which has been created to help estates and farms to deliver customer-facing, innovative places in the rural landscape that anticipate changing trends and generate growth.

B4 is supported by

Beard logoActivate Learning logoOxford Brookes Business School logoOxford Bus Company logochapman robinson and mooreYou HR Consultancy logoWellers logoOxfordshire LEP logoOwen Mumford logoOxford Innovation logoAston and James Office Supplies logo