B4 launches new ‘news-focused’ site to become a leader in UK B2B news sharing
Following a period of change and uncertainty since March 2020 when B4 had to swiftly pivot to delivering content digitally, we are delighted to announce the launch of our brand new site.
Designed and built by our in-house creative agency, OCA, the new site is focused on delivering news across a range of key topics. Members are at the heart of the B4 community but we felt all information pertinent to them should be contained in a private Members’ Area, rather than in amongst the news.
There are featured slots that can be booked to give your news an extra punch and also banner spaces which are currently populated by a mixture of B4 Member banners and Google ads.
B4’s CEO, Richard Rosser, explains more about the thinking behind the new site. “We wanted to build on the excellent foundations laid with the site built by the team last September which has continued to exceed our expectations in terms of page views. We’re rapidly approaching one million page views since last September, which is astonishing, so we felt we should capitalise on our growing reputation as a disseminator of news. Combined with our social media impressions, we’re approaching 200,000 digital impressions every month and getting great feedback from our customers that their news is getting seen by a wider audience. Anyone posting news on the site can log in and see their page views for all content, but these numbers are viewable publicly also so the performance of the site is very transparent. ”
Whilst the original B4 site had a decent amount of white space, the new site is certainly busier. “We wanted to create a stronger news feel with the new site and it’s certainly packed full of content. Full credit to Lorna and Keith for their hard work in bringing the vision to life.” Added Rosser.
If you’re interested in getting your news shared by B4, check out the new News Subscription which has a special offer rate available for November only. Click SHARE YOUR NEWS in the top banner on the website for more information.
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