Appetite for instruction: Hard Rock Cafe Launches Hard Rock @ Home

Hard Rock Cafe® invites you to eat like a rock star with the historic launch of Hard Rock @Home

Fans of Hard Rock Cafe and great food can now enjoy the Baby Back Ribs from the comfort of their own home, with the historic launch of Hard Rock @Home, the iconic brand’s first-ever ‘cook at home’ fresh food box.

Since Hard Rock Cafe opened its doors in London in 1971, it has been serving the world with crave-worthy delights, from burgers to boozy milkshakes – and now with Hard Rock @Home you can recreate one of their most popular dishes at home; it’s also the first time in its 50-year history that Hard Rock has delivered to the whole of the UK.

Available for nationwide UK delivery thanks to its partnership with meal kit experts Plateaway, the mouth-watering Hard Rock @Home serves two or four and comes with all the delicious ingredients you need for a good night, including the smoked ribs, sauce and seasoning, sides and the all-important detailed cooking instructions, so you can get as close as possible to recreating the world-famous Hard Rock Cafe experience.

Cook, assemble and enjoy; you just need to add a great soundtrack and someone to share it with.

The Hard Rock @Home (ribs) for 2 contains:

  • 2 racks of smoked baby pork back ribs
  • Signature BBQ sauce
  • Hard Rock’s world famous Love All seasoning
  • Coleslaw
  • 2 jacket potatoes
  • Detailed cooking instructions

Hard Rock’s baby back ribs are so tender that the meat simply falls off the bone. Prepared, and smoked, in-house for at least four hours using hickory wood chips, they are then ready for you to gently rub them with Hard Rock’s ‘secret’ Love All spice blend, cook, baste with signature BBQ sauce – and enjoy!

Stefano Pandin, European AVP for Hard Rock Cafe International, commented: “This is an historic moment for us, and we have worked hard on every detail of the Hard Rock @Home to help our fans enjoy all the flavours and feel they know and love when they visit us.

“While we are delighted to be re-opening our doors on April 12th* for outdoor dining, we know many customers will not be able or ready to visit us just yet – so the Hard Rock @Home is the next best thing.”

Harry Slagel, co-founder at Plateaway, added: “Here at Plateaway, our aim is to provide our loyal and hungry customers with the best DIY meal kits, and this partnership with Hard Rock Cafe is a fantastic addition to our offer.”

Available to order now, the Hard Rock @Home can be ordered from www.plateaway.com/restaurants/hard-rock-cafe/ for £26 (box for 2), £52 (box for 4).

*April 26th in Scotland, for both indoor and outdoor dining

About Hard Rock®:

Hard Rock International (HRI) is one of the most globally recognized companies with venues in 69 countries spanning 240 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops® and Cafes. HRI also launched the Hard Rock Digital joint venture in 2020 to focus on online and retail sportsbook and interactive gaming.

Beginning with an Eric Clapton guitar, Hard Rock owns the world’s most valuable collection of music memorabilia at more than 86,000 pieces, which are displayed at its locations around the globe. In 2020, Hard Rock International was honored as one of Forbes Magazine’s Best Employers for Diversity. In 2019 and 2020, Hard Rock was named Forbes Magazine’s Top Employers for Women. Hard Rock destinations are located in international gateway cities, including its two most successful flagship properties in Florida and home to the world’s first Guitar Hotel® in South Florida, Global Gaming’s 2020 Property of the Year. The brand is owned by HRI parent entity The Seminole Tribe of Florida. For more information on Hard Rock International visit www.hardrock.com or shop.hardrock.com.

About Plateaway

Here at Plateaway, our aim is to provide our loyal and hungry customers with the best DIY meal kits to hit our nation’s food scene. We know that satisfaction is key, and allowing our customers to choose from a diverse range of restaurants and cuisines, we do not disappoint. Our ‘DIY meal kits’ provide customers with easy guides, bringing top quality (not so secret) ‘secret’ ingredients, to recreate the dishes from your favourite restaurants, right to your doorstep. As we are watching this new and exciting trend grow, it is only right that we serve our foodie community with the kits they deserve in the comfort of their own home. Say goodbye to the days of measuring out ingredients or the disappointment of a soggy takeaway… it’s about time you upped your home cooking with a little help from the professionals. Plateaway has you all kitted out!

So far, Plateaway has over 50 restaurant partners and are continuing to grow week-by-week. With a variety of cuisines to choose from including vegetarian, vegan and gluten-free options for specialty diets, there’s something for everyone.