Finding Your Purpose | The Innovation Toolkit

In the first of a series exploring tools to help businesses face the challenges of a post-COVID world, Stephen Spencer is joined by Erick Rainey as they discuss the first part of the POSITIVE Compass tool: P for Purpose.

Purpose is a word that is being used a lot right now, along with a few others that we include in the definition of Purpose – that is, Mission, Vision, and Values. So what is Erick’s definition of Purpose and why does it matter – now -for businesses?

Erick is the founder of RainWorks Training and Development and is an international award-winning professional speaker, success coach, trainer and author.

About The Innovation Toolkit with Stephen Spencer

There’s reopening, then there’s building back better, then there’s creating a sustainable long-term future, for our communities, our destinations and for our businesses. The Innovation Toolkit will introduce inspirational people, practical case studies, and innovation-led techniques to foster an innovation mindset and motivate the audience to take action, together, to build forward better.

The Innovation Toolkit is designed to facilitate business journeys from crisis/stagnation to a new sustainable future, via the application of tools and techniques including:

  • POSITIVE Compass – a diagnostic tool designed to create a rounded view of the organisation’s current position, challenges and assets. The eight-step process can be facilitated or done as a self-assessment, covering the following:
  • Purpose – finding your Why? Mission, vision and values
  • Organisation – fit for (a changed) purpose?
  • Service – what is your value proposition for customers?
  • Innovation – how adaptable are you? How much change is needed?
  • Team – who do you rely on to deliver your value proposition?
  • Incentive – how effective are your reward and recognition programmes?
  • Verdict – what results are you achieving? How will you measure success?
  • Energy – how will you drive and sustain momentum?
  • Experience Explorer – an innovation process matching assets to consumers and business models, leading to reimagined business with new energy and built for sustainability

InSite – providing a framework and expertise to build a new model, using innovative systems thinking, enabling the new strategy to be implemented with maximum effectiveness and long-term viability.

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