Purpose is a word that is being used a lot right now, along with a few others that we include in the definition of Purpose – that is, Mission, Vision, and Values. So what is Erick’s definition of Purpose and why does it matter – now -for businesses?
Erick is the founder of RainWorks Training and Development and is an international award-winning professional speaker, success coach, trainer and author.
About The Innovation Toolkit with Stephen Spencer
There’s reopening, then there’s building back better, then there’s creating a sustainable long-term future, for our communities, our destinations and for our businesses. The Innovation Toolkit will introduce inspirational people, practical case studies, and innovation-led techniques to foster an innovation mindset and motivate the audience to take action, together, to build forward better.
The Innovation Toolkit is designed to facilitate business journeys from crisis/stagnation to a new sustainable future, via the application of tools and techniques including:
- POSITIVE Compass – a diagnostic tool designed to create a rounded view of the organisation’s current position, challenges and assets. The eight-step process can be facilitated or done as a self-assessment, covering the following:
- Purpose – finding your Why? Mission, vision and values
- Organisation – fit for (a changed) purpose?
- Service – what is your value proposition for customers?
- Innovation – how adaptable are you? How much change is needed?
- Team – who do you rely on to deliver your value proposition?
- Incentive – how effective are your reward and recognition programmes?
- Verdict – what results are you achieving? How will you measure success?
- Energy – how will you drive and sustain momentum?
- Experience Explorer – an innovation process matching assets to consumers and business models, leading to reimagined business with new energy and built for sustainability
InSite – providing a framework and expertise to build a new model, using innovative systems thinking, enabling the new strategy to be implemented with maximum effectiveness and long-term viability.