Imisi sets the scene. “Clubhouse has been the trending topic in the last couple months in terms of the social media space. It’s very, very exciting.” Adham agrees. “It’s the place to be for sure. It’s only voice and you can’t really message anybody on there, you can just either listen live while somebody is talking or join the conversation or create rooms on different topics. So far, there are a lot of influencers, politicians and big names like Elon Musk and Mark Zuckerberg joining clubhouse because they like the interactiveness and the way the platform is set up.”
Clubhouse is, effectively, a mass of live podcasts that you can join, all running at the same time. you can’t record anything, you have to be there, so, as Imisi points out, there’s a huge degree of FOMO (or fear of missing out). “It’s all live and that’s the key…if you miss the room, you’ve missed the conversation. So when you have Elon Musk, the wealthiest man in the world, talking, you want to be there….and the rooms are capped at 5,000 so it’s really, really exciting. It’s also recently been valued at over $1 bililion so you can see how it’s becoming a very valuable platform. Considering it’s still in beta and not fully scaled, that’s amazing!”
Imisi asks Adham if the valuation is justified. “Personally yes – I don’t think it’s hype…it generates so many bright minds in one place, which makes it unique. I think the thought provoking conversations that happen on Clubhouse are authentic and that’s a huge part of the appeal. These are conversations that can lead to mind blowing ideas.”
Imisi explains how you can integrate your social media accounts on Clubhouse to facilitate engagement outside of the platform and that traffic on Clubhouse is actually starting to affect Instagram and the other social media powerhouses. In fact, such is the impact that both Imisi and Ali fear Clubhouse could sell out to Facebook, particulary given the attention the social media giant is paying to Clubhouse.
To watch or listen to the full interview, see the links below.