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More than 20 teams took to the greens and fairways at Brickhampton Court Golf Complex on Thursday 30 June to help raise £9,000 for Hope for Tomorrow as part of Target’s biggest ever charity golf day. Now in its fifth year, another hugely successful event saw the Cheltenham-based communications agency support Hope for Tomorrow. The […]
Cheltenham-based communications agency Target has appointed a new Business Development Director and added three new members to its award-winning PR team. Rachel Meagher has been promoted to Business Development Director after 17 years with the company, most recently leading communications activity as Associate Director for many of its B2B clients including ADEY, Reliance Water Controls […]
It’s noisy out there. There are now millions of pieces of content going out through various media channels from traditional media through to digital and social media. It is easy for content to go un-noticed throughout the masses.
As a director at Target PR, Sam has more than 25 years’ communications experience working for a range of clients from well-known brands to aspiring ones. Sam has worked across various sectors too, but with an emphasis on consumer PR. This year Sam completed an MBA (Leading Business) with research that explored the relationship between […]
1. Remote working – The team adapted to lockdown fairly quickly, fortunately we were reasonably well set up so that this could happen. But we did purchase laptop stands and keyboards etc to make working from home easier and more comfortable.
Content is king, whether we like it or not. No, that’s not just another marketing cliche; it has proven itself to be the key tool in the marketing mix for some time. So now’s the time to consider how to use it to your advantage as we look towards the rest of 2020 – our ‘new normal’
It’s on the tip of your tongue, I know… At least, I really hope it is. If Covid-19 hasn’t brought your brand reputation conversations to the fore, then I’m guessing reputation management is gloriously integral in everything you do and it’s clear and understood who owns brand reputation in your organisation. Isn’t it…?
Covid-19 is pushing all of the crisis comms buttons in the UK right now, but whatever triggers the crisis, calm is always what’s called for from those communicating on behalf of your organisation, internally and externally.
While the UK government maintains a stoic approach and projects a sense of calm, let’s not allow the empty loo roll shelves to throw the rest of us into panic.
I recently read the story of Clairol (now part of Unilver) who went from being a dying company into full colour. Due to starting a conversation, and a shift in the quality of conversations that took place, a spirit of collaboration was born which allowed the management to not only transform the company but also the industry.