“We all have websites we favour, one of mine is BBC News,” says Rob Jones, Director of Surefire Digital, “it regularly satisfies my desire to stay informed and connected.” This website’s success is more than just its ability to manage a wealth of ever changing information, it is also the result of an effective digital marketing strategy. Throughout a typical day, Rob visits dozens of websites but very few deliver the same feelings of satisfaction – why is that? Does it matter? More importantly, what if one of those sites is yours?