Sarah Airey of the Buzzworks on building a buzz around your business.

When it comes to social communications, one of the key topics of conversation is evaluation and return on investment. There is a huge volume of talk about how you should best gauge the success of social media marketing, what metrics are relevant, which tools are most effective…it goes on and on. In fact, a Google search for the phrase ‘social media evaluation’ returns a staggering 42.8 million results. Given this, it’s no wonder that there’s so much confusion around social media and about how brands and organisations can effectively leverage it for business benefit.

Not long ago, Su Copeland, B4 Ambassador and Director of Lingo Telemarketing was asked to give a presentation to a networking group about how to get the most out of telemarketing.

Recognition Express was established over thirty years ago to provide ‘unique and promotional solutions to a large customer base of household names’. Scot Andy Olejnik bought the Oxfordshire franchise after growing out of jobs which required him to travel thousands of miles each week – a move which not only allowed him to work close to home, but also enabled him to work with his daughter who now helps him to run the office. He had lived in Banbury for twenty five years, but claims he only really got to know the county once he began working there and catering for its local businesses. Alex Neale reports for B4.