How seriously do you take your brand and how hard does it work for you? The B-Line Design department delves into the world of branding and the importance of being seen.

QuarkXPress® 9, the newest version of QuarkXPress, which will allow designers to publish directly to digital devices and increase their productivity with new features for design automation. As the graphic design and page-layout software that puts designers at the centre of the creative process, QuarkXPress already helps creative and corporate professionals create design-rich layouts that can be published to print, Web, and interactive Flash® media. And now design for and publish to digital devices in a variety of formats.

When it comes to social communications, one of the key topics of conversation is evaluation and return on investment. There is a huge volume of talk about how you should best gauge the success of social media marketing, what metrics are relevant, which tools are most effective…it goes on and on. In fact, a Google search for the phrase ‘social media evaluation’ returns a staggering 42.8 million results. Given this, it’s no wonder that there’s so much confusion around social media and about how brands and organisations can effectively leverage it for business benefit.

Not long ago, Su Copeland, B4 Ambassador and Director of Lingo Telemarketing was asked to give a presentation to a networking group about how to get the most out of telemarketing.