Oxfordshire born and bred Sarah Morris talks to Emma-Louise Pritchard about HR2YOU, which provides amodern approach to human resources. Sarah, a B4 Ambassador, talks about her background prior to setting up HR2YOU and explains how she offers something different.

The Career Boutique is fast becoming one of Oxfordshire’s home grown successes. Despite the economic backdrop, this owner-managed business is bursting with optimism for 2011 with Managing Director, Katherine Dales, launching a series of initiatives and collaborations to underpin the business’ continued development.

It is a universally acknowledged fact that Recruitment Consultants have held a similar reputation to that of Estate Agents: one of questionable trustworthiness, hard selling and dubious tactics to ensure that the ‘bum is on the seat’ and the invoice is paid. However, times are changing and in a time of recession, as with any area of our lives, we are seeking value for money. If we have to spend money on recruitment, we want to ensure we are getting a quality, high end, professional service. But how can a Recruitment Consultancy really add value to your business? Katherine Dales of The Career Boutique gives B4 readers her view.

Just over a year ago when I first discussed the idea of starting my own business with friends and family, they didn’t beat around the bush, they all categorically thought it was ‘plain stupid’. “Who starts a business during the worst recession the UK has ever experienced?” They heralded.